Bailey Edward is a Chicago-based architecture and engineering firm that specializes in responsive architecture, engineering, and construction management. Mess was asked to refresh their current brand and the Bailey Edward website. Their goal was to stand out in a sea of neutral, cookie-cutter competitors, and make a bold statement at first sight. With that in mind, we gave them a vibrant color palette, and a selection of in-your-face visual styles that would stand out while simultaneously showing off their beautiful work.
Brand Refresh Look & Feel
Adlob Style Variation 1
Adlob Style Variation 2
Homepage Designs
Final Sitemap
On the digital side of things, we helped Bailey Edward organize their site more strategically, including an elegant filtering system for their Work page that lets potential clients find what they’re looking for easily. We carried the new branding look and feel through every page, infusing them with life and leaving users with no doubt that Bailey Edward is not your average architecture firm.
Final Wireframes
